One of the advantages of digital marketing is its ability to reach a large and diverse audience quickly and efficiently. With the rise of social media and other online platforms, businesses can connect with potential customers from all around the world and build brand awareness without geographical limitations. Voice Assistants The freshness of a website's content is another important ranking factor. Regularly updating and adding new, relevant content to a site can help signal to search engines that it is an active and authoritative source of information.